David Whitehead

Senior Director & EMEA Tech Executive Positioning Lead , Edelman

David is a Senior Director and the EMEA Tech Executive Positioning Lead at Edelman in London. He has over 15 years of experience in building and protecting reputations for some of the world's leading technology brands and organisations, such as Google, HP, Samsung, BT and many more. David specialises in executive reputation management, working closely with business unit heads, C-suite leaders and CEOs to build their reputations, demonstrate thought leadership, boost share of voice and drive sales. His client experience includes taking innovative start-ups and scale-ups from Series A funding through to IPO, as well as working closely with Fortune 500 companies. David has also been at the helm of delivering award-winning integrated multi-market campaigns, leading teams to win the PRSA's Bronze Anvil Award for Best B2B Media Relations Campaign in 2020 and the Gold SABRE Award for Best Multi-Country Programme in 2018.

What tip would you give this years entrants?

"My tip to entrants when creating their entries would be to think of it like you're showing how you've gone above and beyond in your career in delivering on SMART goals. Be 'Specific', 'Measurable', show how the impact you've made was 'Achievable', tell me why its 'Relevant' and how it's 'Time-Bound' (when it happened). And let your personal passion come through - show us what makes you, you!"