Finley Wright

Chief Brand and Communications Officer - The 93% Club

What is your proudest professional achievement? 

My proudest professional achievement to date has been building 'brand 93'. At 25, I have had the rare opportunity to 'build a brand' something incredibly uncommon for someone my age. More importantly, I've had the honour of creating a brand dedicated to solving one of the most significant challenges we face in modern Britain: the long-term effects of the state-private divide in education. Despite making up the vast majority of the UK population, state-educated individuals are underrepresented in every area of influence, from universities and workplaces to politics and culture. I am proud to say that 'brand 93' is on a mission to change that. 

In your view, how can PR employers better retain talent? 

In my view there are a few things that employers should be doing to retain talent. The first: better renumeration. The key to attracting and retaining talent - particularly talent from lower socioeconomic backgrounds - is by offering a salary package that acknowledges pressures created by the rising cost of living. The second: improved work life balance - a burnt out team will underperform and crash out of the industry quickly. The third: actually do diversity, don't just talk about it. There are amazing industry groups - People Like Us being a shining example - working to make the industry more accessible, attractive and inclusive - listen to their advice and you won't go far wrong. Finally - take young talent seriously. Bring young voices into conversations, and promote on aptitude and inventiveness, rather than time served. 

Which social media platform do you use more than others, and why? 

I hate to say it, but my social media platform of choice is LinkedIn. Why? Its the new Twitter - once you cut through the clickbait, there are some great insights. 

What's the secret to good client/agency relationships?

Trust, friendship and mutual respect. 

If you could change any one thing about the comms industry, what would it be? 

If I could change once thing about the comms industry it would be its opaqueness. Far too many people don't embark on a comms career because they don't know it's an option. As comms professionals we're expected to 'speak' to different elements of our society, how can we do that without the insights derived from diverse lived experiences? 

What is the motto you live by?