Tani Fatuga

Senior Communications Consultant - Hard Numbers

What is your proudest professional achievement? 

I would say being one of the youngest PR practitioners in the UK to achieve CIPR Chartership status has been a real career highlight for me. Having the opportunity to make a purposeful contribution to building a more diverse and inclusive industry as a mentor on the CIPRs & Taylor Bennett Foundation's reverse mentoring programme is also something I'm extremely proud of. 

In your view, how can PR employers better retain talent? 

I think transparency is key - creating a safe space for your team to voice their thoughts and concerns but also ensuring they are heard. Secondly rewarding hard work. Agency life is very fast paced and teams are often going above and beyond to hit deadlines, maintain client satisfaction and deliver brilliant work. Leadership teams need to recognise this and provide attractive incentives and opportunities for the team to grow keeping them motivated 

Which social media platform do you use more than others, and why? 

Definitely Twitter. Not only do you get real time updates on breaking news, it's also a great way to stay up to date on the passion points of journalists you're building relationships with, and somewhere you can engage with their content on a regular basis. And Tik Tok - it sets trends and I quite enjoy scrolling through the app too.

If you could change any one thing about the comms industry, what would it be? 

Cultural competence. It's crucial for PR & comms professionals to develop a deeper understanding of different cultures and communities if we want to effectively communicate campaigns to a diverse target audience. Prioritising the recruitment of diverse teams is a great start, but the industry still has a long way to go in fostering an inclusive culture where diverse individuals feel seen and heard. 

What is the motto you live by? 

Don't sweat the small stuff - this is something that I regularly tell myself, both at work and in my personal life. I try not to let trivial things cause me stress or anxiety, especially when I'm feeling the pressure - and referring back to this helps me maintain perspective.