Martyna Borys

Account Director , Yap Global

Edelman says Borys was central to the inception of its fintech practice, and describes her as one of few UK PR crypto currency experts - she won the UK agency's first cryptocurrency client, Kraken. She was appointed the UK crypto and blockchain lead in Edelman's Expert Network and offered a position in the firm's highest revenue generating practice, financial services. Borys also chairs the PRCA's Financial Services & Fintech group.

Nominator says: "Her communications mastery has created an impressive trajectory having risen from intern to senior account manager in under four years"