Armand David1

Corporate Affairs Director , BT Group

Armand is the corporate affairs director for BT Group's Digital unit, helping amplify the efforts of ~4,500 colleagues tasked with transforming the company, internally and to external audiences. His role spans communications, strategy and supporting the culture transformation at the organisation in order to ensure the business is successful in reshaping itself for the digital age. He joined BT in 2022, following 18 years at leading London agency Brands2Life, where he jointly led the technology team. He's an immigrant to the UK, loves his family, burgers, sci-fi, progressive thinking & terrible puns, a heady mix of interests which has supported him in surprising ways as he works to drive change, at BT Group and in the communications industry more broadly.